People Buy Identities, Not Products

By Jeremy Pound, an EO Accelerator participant and Octane blog contributor

By a mile, the most advantageous secret I have learned during my marketing and entrepreneurship experience is this profound statement by Anthony Robbins, “People don’t buy products; they buy identity.”

Explained further, consumers make buying decisions not based on the logical and rational reasons we were taught in high school economics class, but are actually driven by a series of subconscious beliefs about who they are.

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Categories: Best Practices Guest contributors Productivity


One Response to “ People Buy Identities, Not Products ”

  1. nelly on

    I would like to know about the benfits of joining this group for a young south African who is starting out in the world of nterpreneurship.



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