By Frank Cowell, an EO San Diego member and President and Creative Director of Elevator

Your business specializes in providing specific products or services. Congratulations, that qualifies you as an expert in the category! Your day-to-day responsibilities give you a unique perspective. Your big-picture strategy requires an in-depth knowledge of your industry. And your successes and failures along the way have turned into invaluable lessons learned. Add all of these factors together and it equals expertise.

So how does that help bring in leads? Click here to view the full article.