Confidence, decisiveness and focus are all well-acknowledged traits of a successful entrepreneur. But what traits are equally as important, but often undervalued? We asked Amy Castronova, President and CEO of Novatek Communications, Inc. and EO Western New York member, what she felt to be a winning characteristic that’s often overlooked. Here’s what she has to say:
THE EO BLOG
A lot can happen in 12 years. Just ask EO Atlanta member Sara Blakely, who with US$5,000 in life savings and an innovative idea, changed the face of business and the lives of women everywhere. Recently recognized by Forbes as the youngest female self-made billionaire in the world—she was also listed in Time’s “100 Most Influential People in the World” list in April 2012—the inventor of revolutionary shapewear, SPANX, has given new meaning to EO’s core value, “Make a Mark.” In this special interview, Sara sits down with Octane to talk about starting a business from scratch, the magic of marketing and the importance of trusting your gut.
By Jenny Vance, president of LeadJen
In the early stages of a business, an entrepreneur typically takes on several roles to get his or her company off the ground. One of these roles might deal with sales. However, keeping the sales pipeline full is often not the best use of an entrepreneur’s time. He or she should spend time closing the deal, not cold-calling. As the need for support grows, many companies wind up outsourcing their lead-generation needs. In my six years of experience helping clients guide their sales goals, I’ve seen how beneficial lead-generation partners can be. They offer:
By Naomi Simson, an EO Sydney member and founding director of RedBalloon
What is success, and how do you measure it? Everyone has a different interpretation of what it means to be successful. To some it’s accruing fame and fortune, while others define success as achieving a state of contentment. I think success is a lot like the notion of beauty— it’s all in the eye of the beholder. When I was in my twenties, I thought success was being able to buy a pair of shoes without looking at the price tag. In my thirties, success revolved around having healthy, thriving children. Now that I’m in my forties, success to me is about making a difference in people’s lives, including my own.