By Alex Yastrebenetsky, CEO of InfoTrust and member of EO Cincinnati

Alex Yastrebenetsky is an EO member in Cincinnati, Ohio, and founder of InfoTrust, an award-winning digital analytics consulting and technology company helping marketers use data to make smarter decisions. As the leader of a company that focuses on giving back to the community as its “why,” we asked Alex how he recognizes America’s National Working Parents Day and supports working parents every day. Here’s what he shared.

It’s ironic that National Working Parents Day, observed annually on 16 September, falls on a weekend this year. It’s a day to pay tribute to the parents who work so hard to provide for their families. Any working adult with a child can certainly understand and sympathize with how difficult it can be to strike a healthy equilibrium between the demands of working and parenting.

In our offices, this topic has led to a healthy discussion about the challenges working parents face and what the most effective tools are that we can offer to create a supportive work environment.

In 2017, the Bureau of Labor Statistics reported that, among married couples with children, 96.9 percent of households had at least one employed parent, while in 61.9 percent of such families, both parents were employed. In response to these high statistics and the record low unemployment rate, more and more companies want to know what it takes to retain and engage employees who are parents.