How to Make Your Business Look Bigger Than It Is
By Heather Baker, an EO UK-London member and managing director of TopLine Communications
While attending a recent EO event, I met a woman who runs a social media company that employs more than 400 people. Her list of clients included household names and types of brands that everyone wants to work for. She told me that when she started, she knew she could never win the business she wanted as a one-woman-band working from her kitchen. When a prospective client wanted a meeting, she would suggest they meet her in the lobby of a major company’s headquarters, saying she was working from a client’s office that day. This was enough to overcome her “we’re too small for you” complex, and led her to bigger and better things. It got me thinking: In what other ways can you make your company look larger to attract more clients?
