By Steve Starr, Special to Overdrive

Ask any entrepreneur what they would like to accomplish, and high on the list will be initiating greatness through their venture. In order to achieve success, I have found that it’s vital for a company to simultaneously focus on designing its internal business as well as its craft. In The E Myth Revisited, Michael Gerber notes, “A Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work… [but they] are two totally different things!” Over the past year, my architectural firm embarked on a journey we entitled The Greatness Project, and through this we have made a noteworthy impact due to our collective passion, strategic balance and intentional diversity.