By Daria Steigman, founder of Steigman Communications, LLC and author of the Independent Thinking Blog.

The concepts of market shifts and diversification aren’t new ones in business. Neither is the idea that sometimes it’s better to collaborate with the competition than to think of everyone as your enemy. What’s new, contends author Phil Simon in a fascinating new book, is that technology has changed the way these principles can and ought to be applied to thrive in today’s fast-paced business landscape.