By Taylor Collison, EO’s Marketing Manager

Author’s note: EO has a partnership with Inc. Magazine, and we were fortunate to have attended the GROWCO event in Las Vegas this year. The conference was designed to provide a variety of takeaways for entrepreneurs at all levels. All opinions in this article are my own and do not necessarily represent those of the Entrepreneurs’ Organization; this article has not been edited by Inc.com.

Inc. Magazine has a reputation for being able to put together a program that will impact and impress any entrepreneur; this year’s GROWCO was no different. All of the speakers had their own, unique stories to tell, colored with valuable insights on how to grow a business from the ground up.

Over the course of three days, the audience was engaged during every presentation, and a powerful lineup of speakers and breakouts allowed for learning in each and every session. The most poignant theme I noticed during many of these presentations centered on authenticity and its importance in the entrepreneurial journey. Here are five speakers’ personal views on building an authentic company.