4 Reasons the SWOT Tool Is Not Effective
By Ashton Bishop, CEO at Step Change
Recall the last time you conducted strategic planning with your team. Did your plans turn out to be successful? Or were you frustrated that last year’s SWOT analysis proved to be lacking?
In this blog post, I’d like to reveal the four reasons why you need to rethink using the SWOT tool—the strengths, weaknesses, opportunities and threats analysis—for your next strategic planning, and I’d like to share with you the tool I’ve been using.