How to Swim with Sharks
What I’ve learned about winning business against – and with – mega-competitors.
By John Dillard, president and co-founder of Big Sky Associates
As many readers of Overdrive know, it’s really hard to be a young entrepreneur and grow a business in a market filled with large, well-funded competitors. There is a strong temptation to find a market in which there are few big players – or where the players are weak, so that you can take the lead quickly.