By Chris Grivas, special to Overdrive
The “mystery” of innovation often seems like a cloud-covered grail always just out of reach of people looking to make their business stand out. We look at great innovations like the iPhone, Twitter or microwave oven, and wonder how we can do that.
We search for that breakthrough idea as if it were a lottery ticket; all we have to do is pick the numbers and we are set for life. The thing is that the odds of finding that idea though just sitting down and generating ideas with your team are about the same as winning the lottery. Generating ideas does not equal innovation … it’s only one step to getting there. The key to deliberate creativity is to understand and apply the whole process and not be bogged down or enamored by just one part of it.