By Frank Cowell, an EO San Diego member and president and creative director of Elevator
The internet is large. We know this. As a result, being found online can be tricky. And an effective content marketing strategy can take many forms.
But sometimes, as marketers, we just need to be seen. Even if to be seen we have to be utterly shameless to do it.
Categories: Best Practices members PR/MARKETING Productivity
Tags: content marketing entrepreneurs' organization EO San Diego Frank Cowell strategies
By Kira M. Newman, tech.co
Motivation is elusive. Some days we’re pounding the keyboard, brainstorming ideas, and jabbering on the phone well past dinner; others, we look at the clock only to discover that lunch is still two hours and four minutes away. Especially during the holiday season, it’s hard to stay motivated.
We asked around 75 entrepreneurs how they get their motivation back. Here are some of the most popular techniques.
Categories: general
By Jenny Vance, an EO Indiana member and president of LeadJen.
The end of the year is quickly approaching and most entrepreneurs are focused on closing sales. With that in mind, we’ve developed a list of New Years resolutions designed to help entrepreneurs increase sales and boost the bottom line in 2012.
Resolution #1: Invest in validated prospect data. Entrepreneurs are risk-takers and go-getters, so it’s not uncommon for them to jump into lead generation with both feet. One important step that’s often overlooked is the importance of good data to the success of lead generation. Some may think that investing in clean data is too expensive or takes too long. However, our recent study shows that sales reps who work with validated data achieve nearly four times more qualified appointments. In addition, reps who don’t work with validated data waste about US$20,000 in productive sales time annually.
Categories: general
Tags: best practices leadjen new years sales strategies tips
By Carl Moe, founder of CRO Success, an organization dedicated to developing and delivering the tools, processes and systems CRO’s need to succeed.
Business expert W. Edwards Deming said it best, “If you can’t describe what you are doing as a process, you don’t know what you are doing.”
Most CEO’s understand Deming’s wisdom and apply this concept to many aspects of their business … except in sales. Sales is typically viewed as an independent variable (or necessary evil) and, therefore, not subject to the same level of process scrutiny. The default menu of sales “McFix” options typically range from motivational speakers to incentive trips around the globe, with the rest of the company being upset when sales is not performing but still getting endless perks!
Categories: general
Tags: best practices finance management processes revenue sales strategies tips
