By Daria Steigman, founder of Steigman Communications, LLC and author of the Independent Thinking Blog.

When a colleague asked me whether I wanted to review David Siteman Garland’s new book I did what every Web-savvy marketer would do: I went to Amazon to read the reviews. I got no further than the author’s own video introduction. In other words, he found a smart, fast, and cheap way to hook me in.