Written for EO by Jessica Thiefels, social media coach and organic marketing consultant.

A brand refresh is critical for all companies, from worldwide organizations to small local businesses. “As businesses grow and change, it’s important for their brands to reflect the current marketplace. Simply put, if you stayed the same while all the companies in your industry changed, adopted fresher logos, and newer ways of communicating with their audience, then you’d end up losing your competitive edge,” explains branding experts at Fabrik.

A brand refresh gives you a chance to evaluate both your customers and the evolving industry. Much could have changed since you last re-branded or first started your company. Updating messaging, brand colors and imagery ensures that you’re appealing to the right audience while remaining competitive in your space.

Use these ideas to give you brand a refresh this spring and step out with a new look that says, “We’re here to stay!”