By Simone Allan, an EO Sydney member and director at Mondo Search PTY LTD.
What is it about rollercoasters that scares us? Is it that our stomach lives in our mouths? Or is it that every turn and corner we cannot predict and we are thrown in complete different directions and have no sense of control as to where we are going?
Post GFC the economic climate is highly unpredictable and volatile. Dependable customers are no longer guaranteed. The traditional beverage trends are no longer guaranteed. For the first time last year Australia witnessed a decline in beer sales and a decline in wine growth in exports. The role of the retailer is going beyond one channel, their force for market share has meant that they are seeking multi-channel revenue and are even setting up their own on-premise teams!