By Robyn Sachs, an EO D.C. member and President of RMR & Assoc.
RMR firmly believes that an integrated approach is the most effective way to market our clients’ products and services. You reach different members of your target audience by advertising in trade journals than you do by contacting potential customers through email lists. Of course there will be some overlap, and that’s good. The more times people hear your message, the more likely they are to remember it. (more…)