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Tagged: social media

Driven to Diversify

12 April, 2013

By: Mark G. Keffeler, an EO Nebraska member, and Special to Overdrive

Years ago, my core business was synonymous with my net worth. As business cycles ebbed and flowed, so would my net worth and working capital. It was very nerve-racking, to say the least. After talking with some colleagues, it became apparent that I needed to diversify my time, investments and businesses if I wanted to take control of the volatility I was experiencing. So, I decided to change my “all eggs in one basket” mindset and began to actively search for business opportunities and investments.

Categories: PEOPLE/STAFF PR/MARKETING

Tags: best practices business entrepreneur lessons learned management marketing money social media

Bringing Students abroad for Business

10 April, 2013

By: James Carter, a Special to Overdrive

It was called indentured servitude in Renaissance Europe, but today college graduates are willing to give up a portion of their future earnings for startup capital now. Several companies are offering aspiring entrepreneurs human capital contracts. These agreements allow high-potential graduates to start the business they’ve always dreamed of right out of college, as opposed to working a corporate job to pay off student loan debt.

The contracts generally require the recipients to give up a certain percentage of their future annual earnings for a specified time period. The terms and conditions vary between companies, but graduates unwilling to fund their business ideas with an American Express card or bank loan can look into these alternatives.

Categories: PR/MARKETING

Tags: best practices business entrepreneur entrepreneurs' organization lessons learned marketing money social media

Strong Branding, Check!

5 April, 2013

By: Adam Kleinberg, a Special to Overdrive

Entrepreneurs are hustlers. We wear many hats.

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We’re like the chameleons of the business world, adapting to whatever we need to be at any given moment in time. It is no wonder so many of us struggle when our ventures gain critical mass and it comes time to focus our brand. In the mind of the customer, you get to be one thing. One. That matters because the customer’s mind is where your brand lives. Not in your headquarters. Not on your website. Not in your PowerPoint deck. You don’t get to be five things. You don’t get to be three. If you say you are three things to your customer, you are saying you are nothing. If you say you are three things that your competitors already say they are, you are saying you are less than nothing. Your one thing is the unique value that your brand delivers. Volvo keeps you safe. IBM is building a smarter planet. 7-Up is the uncola.

Categories: EO News PR/MARKETING

Tags: best practices better business practices business entrepreneurs' organization lessons learned management social media technology

How to Get Customers to Read Your Emails!

1 April, 2013

By: DJ Waldo, a Special to Overdrive

If you want to be a successful email marketer, it’s essential that subscribers open your messages. After all, if your audience isn’t opening your emails, it’s impossible for them to take action, such as clicking through to your website or making a purchase. But how do you keep them opening your emails on a regular basis? There are four primary ways: solve a problem, save them money, make them smarter or entertain them.

Here are some tips for crafting these types of successful marketing emails:

Tags: best practices business entrepreneur lessons learned management marketing social media technology tips

Carrying the Olympic Torch

27 March, 2013

By: Dr. Badr Alshibani, an EO Saudi Arabia member, and Special to Overdrive

When the selection for official 2012 Summer Olympic torchbearers was announced on 18 May 2011, people from all over the world dreamed of being included among 8,000 individuals who would be nominated by the event’s presenting partners. The nominees underwent a tough selection process. I was one of the lucky picks to relay the historic Olympic torch.

Categories: EO News general

Tags: best practices business eo lessons learned management marketing social media tips

Radicals & Visionaries: Invention vs. Innovation

26 March, 2013

By: Jennifer Wang, a Special to Overdrive

Are successful entrepreneurial concepts the product of nature or of nurture? Do they spring unformed from the minds of inventors, or are they carefully cultivated adaptations of preexisting notions?

It’s not surprising that David Edwards, founder of experimental design lab Le Laboratoire, is a proponent of inventiveness: following through on crazy ideas that may or may not become profit generators. In his view, the potential to advance the human race is what should come first in any venture–and if one can do that, then a big payoff is likely not far behind.

Meanwhile, Krisztina “Z” Holly, creator of the first TEDx conference and an entrepreneur and engineer, preaches innovation: building and iterating on existing ideas so they can have as great an impact as possible–and are more likely to attract investors from the get-go.

We put the two head-to-head to determine which mindset is more valuable when it comes to entrepreneurship.

Categories: FINANCES Inspirational PR/MARKETING

Tags: best practices business entrepreneur lessons learned management marketing social media tips

5 Tips for Cheap Online Marketing

21 March, 2013

By: Lewis Howes, a Special to Overdrive

In a world where attention is currency, it’s becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you’re also competing with social media and a multitude of other distractions for the attention of your prospects. But that doesn’t mean your marketing efforts have to cost a ton of money or be overly dramatic in order to stand out from the crowd. Here are five creative and inexpensive ways to market your business in a digital world:

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Categories: PR/MARKETING Technology

Tags: best practices business entrepreneur eo lessons learned small business social media tips

5 Elements of a Great TED Talk

18 March, 2013

By: Daria Steigman, a Special to Overdrive

I was watching this amazing TED talk about turning food deserts into food oases. Ten minutes later I was ready to pick up a shovel and dig. And I don’t enjoy gardening. So what makes for a great speech?

Categories: Best Practices PR/MARKETING

Tags: best practices business entrepreneur lessons learned management marketing social media tips

Shark Tank’s Daymond John Shares Story at EO University

15 March, 2013

By: Nancy Dahlberg, Originally written and posted in the Miami Herald

Shark Tank star Daymond John parlayed his passion for hip-hop and entrepreneurship to go from waiting tables to founding and growing FUBU, a $4 billion urban fashion empire. But as John told nearly 400 entrepreneurs in a Fontainebleau ballroom, there is no such thing as an overnight success. His phenomenal entrepreneurial journey took more than a decade and included plenty of roadblocks and detours. Speaking for more than an hour, the entrepreneur who also stars in the popular ABC business reality show kicked off Entrepreneurs’ Organization’s global four-day conference called University, which continues through Saturday in Miami Beach.

Categories: FINANCES Inspirational

Tags: business career company culture entrepreneur lessons learned money social media technology tips

A Big Crowdfunding Success

11 March, 2013

By: Logan Kugler, a Special to Overdrive

Last summer Tigere Chiriga discovered the dark side of success. The Mooresville, N.C.-based entrepreneur, a clerk for the U.S. Postal Service, used crowdfunding site Kickstarter to bankroll his flagship invention, the Floating Mug–a coffee mug that doesn’t leave moisture rings behind when placed on a table. While his fundraising goal was a manageable $15,000, he ended up with more orders than he expected (just shy of $40,000 worth). Overnight, his one-man operation needed a manufacturer and logistics house that could handle shipping.

Categories: EO News Inspirational

Tags: best practices business entrepreneur leadership social media technology tips

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