To help entrepreneurs achieve their full potential, EO provides programmes that inspire transformational growth in the lives of its members. To kick off the new year with intention and energy, EO offered Jumpstart January.

The 21-day challenge offered two tracks: The Run Lab or The Social Influencer Lab. Each featured learning opportunities ranging from case-study workgroups and self-paced learning to large keynote webinars and intimate Q&As with subject matter experts.

The Social Influencer Lab

The first session of the Social Influencer Lab was led by Chris Do, an Emmy award-winning designer and CEO of Blind brand strategy consultancy. Moderated by Edward Lim of EO Philippines, the session provided a 30,000-foot view of how to up-level social influence through content marketing.

Chris Do provided a deep dive into content strategy, hitting the themes of consistency, discoverability, what to say, best practices, scaling and ROI.

Chris Do speaks from experience: He posted his first YouTube video at age 42. It took him more than two years to grow to 20,000 subscribers. Now with more than a million subscribers, he’s expanded onto other social media platforms.

“There’s no secret, there’s no quick fix, there’s no hack,” Do says. “You have to put in the hard work consistently and share valuable information. If you want to reach people, you have to teach people.”