By Brad Shorr, an Octane blog contributor and B2B Marketing Director of Straight North

There’s no free lunch. You can’t get something for nothing. You get what you pay for. The business world is chock full of wisdom about the relationship between investment and return, and yet small-business owners inexplicably forget it all when their attention turns to SEO. The hard truth is: there is no way a low-budget SEO campaign will deliver rankings that move the dial for your business in terms of lead or revenue generation. Here are four reasons why: