By Jonathan Levi, an EO Silicon Valley member and CEO of Jlevi Streetwerks, Inc. and principal of Lucid Path Consulting.

Two weeks ago at the Entrepreneur’s Organization (EO) Global Leadership Conference, I had the great pleasure of hearing super-speaker Sasha Strauss give an hour long lecture on Personal Branding. I had heard Sasha before, but his huge personality and incredible intuition drew me in to the lecture, entitled “Branding You.” Personal Branding is quite the hot topic right now in the professional scene, with branding books for everyone from moms to lawyers. As I transition more seriously into consulting and blogging (and away from running the already-established business I ran throughout high school and college), I find that branding myself is an important task that I must do diligently and purposefully.