By Sean Coyle, an EO Pittsburgh member and president of Sandler Training by Peak Performance Management
For entrepreneurs – especially those just starting out – businesses fail more than they succeed. In fact, more than 50 percent of entrepreneurial businesses fail within the first five years. There may come a time when the success or failure of your business comes down to whether or not you can make the sale. This can prove to be a daunting task, especially since it is common in today’s society to lie to salespeople just to get them to go away. Mostly this happens because business people aren’t good sales people.