By Russell Holcombe, an EO Atlanta member and president of Holcombe Financial, Inc.

The entrepreneur is unique when it comes to financial planning, because risk is something we don’t generally fear. Every day we survive on the frontlines of business by taking the kind of make-or-break risks most people can’t even imagine. It can be rewarding, but there is also an eventual cost to this behavior: the potential for a financial suicide. Running up US$50,000 on credit cards to make payroll, for example, can only last so long.