By Russ Perry, an EO Arizona member and founder of Design Pickle

As an entrepreneur, it is jokingly said that we suffer from “shiny object syndrome,” where there’s always a great opportunity around the corner and everything is an optimistic path toward achieving the next million dollars. When I had to close my B2B marketing and branding agency in September of 2014, that feeling of optimism shifted toward scarcity and desperation. I was 10 years into my entrepreneurial journey, unemployed with zero savings and had no back-up plan to support me.