Written by Ruchir Punjabi, the co-founder and chief digital officer of Distributed Energy, a company that matches investors with renewable energy projects across Africa, Middle East and India, and the founder of Langoor, which was sold to Havas Group in 2019. He is also a member of the Entrepreneurs’ Organization (EO) UAE chapter.

A version of the following article originally appeared on Entrepreneur Middle East.

There is a popular meme circulating these days that asks, “Who is responsible for your company’s digital transformation?”

• CTO
• CEO
• COVID-19

As this joke shows, most businesses are struggling to evolve in the current environment. But as every entrepreneur knows, every crisis offers opportunities, and this one is no different.

Before I go into considerations for surviving the current situation, I want to talk about self-care. We all know what the issues are. To analyze, plan and get on top of this, we need to ensure that we are healthy, safe, and in a good mind space.

Establish routines, talk to as many people as possible, and make the most of the current situation. Most importantly, focus on things you can control.