By Rowena “Ro” Crosbie, an EO Iowa member and president of Tero International, Inc.
It was a stereotypical small business startup. The year was 1993. The business idea was to provide presentation-skills training to professionals who believed that competitive advantage was due, at least in part, to the ability to communicate persuasively and confidently.
The bank required US$200 to open a business account. That was the startup capital. My first office was a spare bedroom in our Iowa, USA, farmhouse. My two house cats, who I named vice presidents of the company, were my constant companions (at least as constant as you can be when you sleep 16 hours a day). (more…)