By Rob Rawson, an EO Sydney member and Chief of Staff of Staff.com

Sales trainers will often tell stories of superstar salespeople who sit on the phone all day, calling random strangers and overcoming various objections to make sales. The reality is that cold-calling is dead. In my experience, any marketing effort that has you approaching cold customers and asking them to do business with you is a lot of effort for very little reward. Getting customers to come to you, better known as “inbound marketing,” is another approach. Inbound marketing is all about becoming the information hub for your industry. Here are some efforts that can help you do just that: