
Sales Strategies for Better Business
By Robyn Sachs, an EO DC member and president of RMR & Associates
In today’s turbulent economy, the business of sales can prove to be an arduous process that demands constant attention and managerial flexibility. As the CEO of a marketing services firm, I know firsthand how sales success is contingent on the efforts and methods of sales staff. Here are some of the strategies we’ve used to find success, regardless of the economy: