
4 Lessons Learned From Entrepreneurs in Cars
by Richard Cooper, an EO Toronto member and CEO of TotalDebtFreedom.ca
Ever since I had a poster of that white Lamborghini Countach on my wall as a kid I’ve always been a huge car fan.
It wasn’t until I became an entrepreneur that I decided to have “idea sex”, and mash-up my two big passions. So Entrepreneurs in Cars was born.

Many things in my life are energy vampires, but spending time around fast cars, and successful entrepreneurs isn’t, it recharges me, and some of the best times I had last year was filming episodes of entrepreneurs in cars.
The concept is simple, put the entrepreneur in the passenger seat of their own car, and record a video interview allowing them to tell their story.