This article was originally published on Inc.com.

Kim Ades is an EO Accelerator participant from Toronto and the president and founder of Frame of Mind Coaching, helping clients reach new levels of success in both their professional and personal lives. EO Accelerator, a program run by the Entrepreneurs’ Organization (EO), enables early stage entrepreneurs to catapult their companies and empowers them with tools for aggressive business growth. Kim offers up her thoughts on effective ways to condition your employees to perform at the highest levels.

Even though a lot of time has passed, I remember the Behavioral Psychology class I took in university like it was yesterday. The bulk of the curriculum was focused on learning methods of behavioral conditioning through rat experiments.

There were three primary conditioning strategies:

• Positive reinforcement
• Negative reinforcement
• Aversive conditioning