Sharing your company’s story can have a powerful and long-lasting impact on company culture—especially during times of change. But to maximize your storytelling outcome, it must be done in a way that engages employees and embeds your core values. So, what are some best practices to follow?

We found a great example in Culture Renovation: 18 Leadership Actions to Build an Unshakeable Company by Kevin Oakes. Oakes is the CEO and co-founder of i4cp, the leading HR research firm, and has been a pioneer in the human capital field for the last 25 years.

The following excerpt is posted here with permission:

It’s hard to beat a great story! Stories are a common component of any healthy company culture, especially when renovating. In fact, 73 percent of successful culture change efforts relied on stories.

Great leaders usually tell great stories and, in high-performing organizations, employees can usually recite stories about the company that embody its spirit and soul. Stories about the past can help set the tone for the culture you want in the future.