Consumers are tired of being marketed to, especially on social media. In fact, 74 percent of millennials and generation Z consumers don’t want to be targeted by ads in their newsfeed, according to Lithium. What’s more, 56 percent of these consumers are cutting back on social media as a result of advertising.

The answer? Brand ambassadors. Brand ambassadors are consumers who love your product or service, and share their love with your potential customers. They typically share their appreciation on social media or their blog, but brand ambassadors also work in-person giving out samples or speaking about products at events.