By Dr. Georges Ulrich, CEO of gfs Research Institute and author of Repositioning of a Stakeholder Issue applied at Pfizer Switzerland.
A short while ago, I asked myself the following question: How can a company best communicate with its stakeholders in order to attain a certain goal? It may not be much of a problem to speak with everyone face to face if I have, say, 10 employees and 10 customers. But what if I have several hundred, or a thousand, or even more individual stakeholders? How could I make sure I don’t lose touch with all these important people?