By Ann Rhoades, president of People Ink, a culture-change consulting firm.

Are you hiring the wrong people? In many cases, the “wrong” people are hired because entrepreneurs fail to create a conscious culture from the start. In the struggle for growth and profit, your culture may have grown up without much conscious thought devoted to the attributes that employees bring to the job that will contribute to long-term success. Your culture may now be something that actually makes it harder for your company to be successful.