Business is always changing. New ideas are eclipsing antiquated ones, concepts are being realized at record pace and more people are seeking innovative ways to make their mark on the business landscape. Take Lia Ditton, for example. A British artist and professional sailor, Lia is designing the first-ever digital orchestra using the ocean as inspiration. BOLD recently sat down with Lia to discuss the many aspects of this unique project.

BOLD: The thought of turning a state-of-the-art race boat into a digital orchestra is extremely intriguing. What was the genesis behind this idea?
LD: The idea for the Open Boat Orchestra (OBO) was seeded back in 2002, when I watched the America’s Cup live on television for the first time. When the boat tacked, the jib moved so swiftly across the bow that it simply went flunk! The next sound was ghrrrr! The main wasn’t being trimmed, it was trimmed: one single action, one sound bite! So I began thinking, what if you could hear all the other dynamic forces at play? What would that sound like?