Online content is a key ingredient of every marketing strategy. And one of the most popular and effective ways to establish a positive online presence is a blog. Blogging can pay off faster than any other marketing strategy and requires almost no investment.
Still not convinced? Check out these six reasons a blog is an opportunity you shouldn’t miss out on:
1. Global Brand Recognition
Nearly everyone in the world uses the Internet on a daily basis, so an online presence is the fastest medium for establishing your professional and personal brand. Entrepreneurs are no longer limited by geography, and can market their brand across the globe.