Consider the three types of branding you can develop as a business owner: a company brand, a product brand and a personal brand. In today’s competitive landscape, we’ve seen how personal branding has become a vital tool for entrepreneurs to communicate value, create demand for their experience and grow their business. So why do so many people resist it?
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They say in business, you don’t pick your purpose— your purpose picks you. That’s certainly true for EO Vancouver’s David Katz, a 2014 EO Global Citizen of the Year Award winner who’s incentivizing people in impoverished communities to recycle plastic and improve their lives.
“Let’s call it!”
“What?” I said. With a dead-serious look on his face, my company’s CFO repeated himself: “Let’s call it. Close it all down and let the bank come and get it.”
At that point, I knew I had really screwed up. It was January 2008. Two years prior, when local housing prices were skyrocketing, I was faced with an opportunity. The real estate market was capable of increasing by more than 20% in a single month, and I knew that if we didn’t figure out a way to buy the homes we needed to operate our company, we would be forced out of the city.
At a recent entrepreneurship summit, a group of speakers were discussing the perfect time to launch a company. The consensus surprised me a little— start before you’re ready. Like many entrepreneurs, I tend to be a perfectionist. I talk ideas out with peers, gather feedback and then methodically move forward. Start before you’re ready? Not me! The conversation did, however, get me thinking about my own entrepreneurial efforts.
For those of you who haven’t yet taken up the hobby of listening to podcasts, you might be missing out on a valuable channel of education and entertainment. After a long day of staring at a computer monitor or smart phone screen, it’s refreshing to experience something that doesn’t require visual attention. Unlike radio, it’s completely on-demand and tailored to your interests. And for entrepreneurs, specifically, there is a wealth of information and inspiration.
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