“Value.” Any business needs to constantly create it; the question becomes for whom and how. I sought to create value for my customers and employees first, before catering to shareholders and investors. My company, PipelineDeals, bootstrapped its first nine years before seeking outside investment. Why? We didn’t want to be dependent on external funding. Our goal was to use external funding strategically by better positioning our company once we’d already set a solid foundation.
#EOlooksback 31 Days of #WOMENtrepreneurship advice best practices better business better business practices bold book branding business career company culture economy entrepreneur entrepreneurial journey entrepreneurs' organization entrepreneurship eo EO Accelerator eo nashville eo new york family finance growth hiring inc inc.com inspirational internet interview leadership lessons learned management marketing money online productivity sales small business social media startup success technology tips web site