
Sound and Background Music in Retail Stores
By Dean Cherny, EO Australia-Victoria member and Managing Director at Marketing Melodies and storePlay.
We all go shopping. Some of us try to limit our shopping time to the obligatory grocery run, others browse all the latest collections for a hobby.
We have one undeniable thing in common though: we are all influenced by the many sensory cues we receive while shopping.
In this article, we will have a look at the processes at work, with a particularly strong focus on sound and music.