Written for EO by Torsten Oppermann, co-founder of the marketing agency MSM.digital and EO member since 2007. 

Would you jump for joy because of a basket of fruits, free coffee or a foosball table? Of course not. A lot of employers, however, seem to be missing this point. The ever-present pizza lunch still leads the list of employee perks.

Satisfied employees are better employees. So getting employee benefits right is important. Have you asked yourself, which benefits do I need to offer to my staff to make them happy and motivated for the long-term?

This is exactly what I have been asking myself as the head of an agency group with around 100 employees.

I want to provide my co-workers with something that makes them truly happy. I admit, we are not Google, Facebook or Amazon, where staff are rewarded with generous bonuses or share options. My colleague Markus Oeller and I had to be more creative.