Using Mobile CRM to Maintain Key Customer Relationships
This guest post is written by EO Seattle member James Wong. James is the co-founder and CEO of Avidian Technologies, makers of Prophet, the easiest CRM software for Microsoft Outlook.
The use of a mobile device makes remote access to many valuable resources possible, but the missing link is software, which can connect mobile devices to customer relationship management (CRM) databases back on the desktop or office server. Mobile CRM products bridge this gap. With the right mobile CRM software, salespeople can access important data from company servers and can update information quickly and efficiently from their mobile devices. The key is finding a solution that best fits the company’s needs.