By Mike Michalowicz, an EO New Jersey member and CEO of Provendus Group
Customers buy from vendors they know, like and trust. Chances are you will buy a Pepsi or Coke over a generic soda, even if the generic pop is cheaper. You do this because you know, like and trust the Pepsi or Coke brand. Maybe you know, like and trust a brand so much that you have built a loyalty to it and vow never to consume the other brand.
Categories: Best Practices PR/MARKETING
Tags: entrepreneurs' organization (EO) eo eo new jersey mike michalowicz Provendus Group
By Mike Michalowicz, an EO New Jersey member and founder and CEO of Provendus Group
The traditional method of pursuing large corporate projects is to work their internal network. You break in by meeting with someone. Anyone. An intern or a manager. You network internally. You seek introductions. You constantly angle for the decision-makers. Then you pitch ideas. You hope some idea sticks with them long enough to try you out.
Categories: Best Practices
Tags: entrepreneurs' organization eo mike michalowicz Provendus Group
By Mike Michalowicz, president of Obsidian Launch and author of The Toilet Paper Entrepreneur
Leadership is one of those things that every successful entrepreneur must have in order to succeed, but identifying what good leadership entails may not always be clear-cut for everyone. So just what kind of leadership style should you have? You can weed them out by taking a look at these 11 leadership styles that you must avoid if you want to succeed.
Categories: general
Tags: best practices leadership lessons learned mike michalowicz obsidian launch the toilet paper entrepreneur tips
