Contributed by Ethan King, an Entrepreneurs’ Organization (EO) member who has served in many leadership roles within EO, including chapter president of EO Atlanta. He is a bestselling author, keynote speaker and co-founder of Zeus’ Closet, in addition to running businesses in apparel, fitness, e-commerce and real estate. As a GLC Influencer, Ethan shared his GLC 2022 experience in real-time on EO’s Instagram during the Washington, DC portion of the event. We asked him to share his top GLC moments:

Last week, I attended the Entrepreneurs’ Organization (EO) Global Leadership Conference (GLC) in Washington, DC. This was my eighth GLC event. As a 20-year entrepreneur who attends lots of conferences, GLC continues to deliver the most transformative experience every year. With so much happening, it can be tough to document every single aha moment, but here are my top ten from GLC 2022:

1. How to improve your memory

One of EO’s core values is “thirst for learning.” Jim Kwik taught us actionable ways to learn and retain more information. For example, use the acronym MOM to help you remember names:

• Motivation—Ask yourself, “Why is it important that I remember this person’s name?”
• Observation—Be silent; pay attention to what the person is saying.
• Methods—Upgrade your brain by eating brain foods, getting proper sleep, exercising and managing stress.

2. How to become a supermodel

Miranda Naiman from EO Tanzania interviewed Tyra Banks. One of the questions that resonated with me the most was, “How do you go from being a model to a supermodel?” Tyra’s answer surprised me. The ‘super’ in “supermodel” comes not from luck and good genes, but rather from a deliberate business strategy. Start with the end in mind. Tyra’s mother observed that a traditional modeling career has an expiration date, so she encouraged Tyra to broaden her personal brand influence through movies, television, her talk show and business ventures. Now Tyra is respected as a business and thought leader first, transcending the stigma of being only known as a model.