by Matt Heinz, an EO Seattle member and CEO of Heinz Marketing Inc.

Exactly four years ago today, Heinz Marketing became a real thing. The Monday before Thanksgiving in 2008 I was finally on my own.

The stock market, you probably remember, had just tanked. My wife was pregnant with our first child. So, of course, I decided to quit my job and finally start the business that had been gnawing at me.