By Matthew Buckland, an EO South Africa – Cape Town member and managing director of Creative Spark Interactive (PTY), Ltd.

I’m an Internet entrepreneur, and part of a new wave of business creators spurred on by the invention of the Internet almost 20 years ago. When I was a university student, the “entrepreneurial way” wasn’t really a popular option. We were encouraged to join big companies, and being an entrepreneur was commonly frowned upon.