Technology makes the magical possible, but it’s also making marketing complicated. With ad exchanges, hyper-local targeting, and endless mobile options, it’s easy to get tangled up in an alphabet soup of advertising technology. Just one look at Terence Kawaja’s ad-tech landscape induces tears of empathy for over-marketed-to marketers. Basically, the time for simplification is here.
Here are three rules that brands can follow to simplify their marketing for everyone involved.