By Mike Gastin, an EO Western New York member and president of Essention Group, LTD.
As a business owner, it can be tough choosing a marketing agency to help you with your business’s initiatives. Most entrepreneurs approach finding an agency like buying a house. They go online, look at pictures, find a few that look really nice, take a tour and then choose the one that feels right. Unfortunately, I’ve found that this approach often finds people stuck with a house rife with problems and businesses stuck with an agency that feels like a boat anchor. Here are a few tips I share with my EO peers when it comes to selecting a marketing agency that’s right for them. (more…)