By Todd Jamieson, special to Overdrive
A website is an essential business tool, but it can be even more powerful than we think.
Instinctively, we always seem to focus our efforts around driving more sales or getting more website leads. But your website should be doing even more. When visitors come to your site, they are there to accomplish at least one of the following things: (1) To Buy from you, (2) To communicate with you, (3) To connect with you or (4) To learn from you.
Keeping this in mind, here are ten ways you can use your website (besides getting more leads). (more…)