- How to Bring a Green Product to Market – Inc.com: With more sophisticated consumers and a stricter FTC, creating a green product is no longer a magic bullet to sales. But done right, it can still help you stand out in the marketplace.
- How to Make Ads More Effective – Entrepreneur.com: How to test and measure marketing results to save time and money.
- Creating Loyalty by Sharing the Wealth – Forbes.com: Keeping talented employees happy doesn’t have to be financially excruciating. Try this strategy.
- : Ever wonder why an industry giant swallows a minor player? Built to Sell author John Warrillow offers up some explanations.
Tags: asia big companies branding business plan buying companies finance imbalance internet marketing money online online influencers population scientists sharing the wealth small companies technology web site
- How to Bring Your Concept to Market – Inc.com: Once you know your customers intimately—who they are and what they want—you are ready to roll out your great new product or service.
- Five Steps to Get On a Talk Show – Entrepreneur.com: How to land a spot on the couches of Oprah or Ellen Degeneres.
By Heather Simonsen, a marketing strategist and blogger in Silicon Valley, California.
I had the pleasure of accompanying my husband last night to the holiday dinner for the San Francisco chapter of the Entrepreneurs’ Organization (or “EO,” as they call it). Having worked with entrepreneurs for the better part of the past 10 years and being married to one, I was surprised I had not heard of the organization until The Husband became a member.
- Change Generation – Aaron Levie, CEO of Box.net: Aaron Levie knew before most forecasters: It’s cloudy in Silicon Valley.
- Crafting a Social Media Press Release – Inc.com: The success of a social media campaign is reliant upon the networks and users themselves. Here is how to craft a press release that incorporates social interactivity.
- Why Are the Rich So Good at the Internet? – FastCompany.com: Pew Internet has released a report finding that income is the strongest predictor of whether, how often, and in what ways Americans use the web.
- Six Questions to Help You Pick the Right Small Business Credit Card – FoxSmallBusinessCenter.com: For entrepreneurs, a credit card can be a lifeline or a noose.
Special from Entrepreneur.com.
The story of Harry Potter on the printed page and big screen is just as magical as the story of Harry Potter from a marketing and branding perspective, and it’s one that all marketers and business owners can learn from.
- Wikipedia Founder’s Advice to Brands – “Make Stuff that Doesn’t Stick” – FastCompany.com: When it comes to companies concerned with managing their brand image online, Wikipedia founder Jimmy Wales has some advice: “Make stuff that doesn’t suck.”
- Five Tips on Cutting Credit Card Fees – Inc.com: The key to cutting credit card costs is shopping around for the best rates, rewards, and credit options. Here are five tips on getting the best terms or considering alternatives to the traditional credit card.
Tags: China climate change credit card fees economy elllen degeneres environment facebook finance jimmy wales marketing money napster oprah pr publicity sean parker startups talk show television tv wikipedia