Six Social Media Myths that are Limiting Your Company’s Success
By Jonathan Levi, an EO Silicon Valley member and CEO of Jlevi Streetwerks, Inc. and principal of Lucid Path Consulting.
If “synergy” was the buzz-word of the 1980′s, and “dot-com” was the buzz-phrase of the 1990′s, then “Social Media” is the present-day rendition. Social Media seems to be all anyone wants to talk about: from Facebook and LinkedIn announcing IPO’s, to the proliferation of Social Media “strategists,” “gurus,” “experts,” and “ninjas.”