By John Gallagher, Detroit Free Press Business Writer

Mark Winter has spent 20 years in Detroit-area public relations, and started his own integrated PR firm called Identity in 1998. Based in Bingham Farms, Identity works with dozens of clients across several fields, such as real estate, manufacturing, health care and professional services. With his business partner, Andrea Trapani, Mark offers traditional PR and media relations plus social media, creative services and brand identity consulting. He is also chapter president of EO Detroit, a community of 125 entrepreneurs with combined revenue of US$1.4 billion and 7,000 employees.