“I was asked to recite this script a hundred times – literally,” said a wide-eyed friend who was a trainee at a call center. A lot of hard work goes into making cold calling a success. A script may be prepared with care, but it must be presented with spontaneity, and it needs to flow as naturally as conversation. The secret to excellent cold calling depends as much on a well-prepared speech as it does on a well-trained speaker. Here are two tips I’ve learned when preparing for a call: